When was the last time you performed a professional analysis of your website?
Consider the following:
40% of consumers abandon a website that takes more than three seconds to load.
30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile.
94% of first impressions are design-related.
Page load time, responsive design for mobile can affect user experience, also, increase bounce rates or decrease traffic and revenues, and all of them could be easy to improve through a proper website analysis.
Website Analysis provides insight to review site’s metrics and performance when beginning an SEO campaign.
Website analysis should start by checking different elements such as:
Usability
Mobile and desktop design
Page load time
Traffic and visit issues
Popularity and Rankings
Bounce & Conversion rates
Keyword Strategy
Web content
Social media
Online marketing strategies
Blog
Videos
Other functionalities
Keep in mind that a good website means besides visual attractiveness a well-structured, easily accessible site for users and it should be the center of your internet presence strategy.
Benefits of improving these elements
- Site performance
It will improve usability and be up-to-date for Google by verifying that on-page SEO factors are under control. - Quality and behavior of visitor traffic
Knowing the behavior of your visitors, you’ll know what they want and can help them to get what they are looking for. - Bounce & Conversion rates status
With these metrics, you can verify the conversions and the effectiveness of your investment to save costs and increase sales. - Traffic sources (direct, referrals, searches, social networks, advertising, emails)
Knowing the source of your visitor’s traffic will be able to create a marketing plan that perfectly suits the needs of your target audience. Also, improve or change your strategy to attract new customers. - Keyword
Knowing and including in your page the keywords that generate more visits will favor getting a better positioning in search engines. - Web Responsive design
Being responsive to mobile devices will make search engines better value your page to access top places on ranking. - Security
Having an SSL certificate will guarantee your visitors security and protection of personal data.
Let Digisolution perform a complete check of your site, to find all possible details that hold you back, from having all your sell potential, in the search engines.
In about ten days we will report all findings and suggested solutions. With this information, you will be able to initiate your improvement by yourself or hire us to do it for you.
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